Privacy Policy

UKPlayRewards.com ("we", "us", "our") is the data controller responsible for your personal data. We are committed to protecting your privacy and processing your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at: privacy@ukplayrewards.com

We may collect and process the following personal data:

Contact Information: Name, email address, and any information you provide when contacting us via our contact form.

Usage Data: Information about how you use our Website, including pages visited, time spent, referring URLs, browser type, device type, and IP address. This is collected through cookies and analytics tools.

Communications: Records of any correspondence you send us, including emails and contact form submissions.

We do not collect sensitive personal data (such as health, financial, or biometric information) and we do not require account registration to use our Website.

We process your personal data on the following lawful bases under UK GDPR:

Legitimate Interests: We process usage data to improve our Website and services, ensure security, and prevent fraud.

Consent: Where you have given explicit consent (e.g., by subscribing to communications or accepting analytics cookies).

Contract: When you contact us, we process your data to respond to your enquiry.

Legal Obligation: Where processing is necessary to comply with a legal obligation.

You can withdraw consent at any time without affecting the lawfulness of processing before withdrawal.

We use your personal data to:

— Respond to enquiries and provide customer support — Analyse Website usage to improve user experience — Monitor and improve the performance and security of our Website — Comply with legal and regulatory obligations — Send communications where you have consented

We do not sell, rent, or trade your personal data to third parties for marketing purposes.

We use cookies and similar tracking technologies to collect usage data and improve your experience on our Website.

Essential Cookies: Required for the Website to function correctly. These cannot be disabled.

Analytics Cookies: We use analytics tools (such as Google Analytics) to understand how visitors interact with our Website. This data is anonymised and aggregated.

Affiliate Tracking Cookies: When you click on affiliate links, tracking cookies may be set to attribute referrals and commissions. These are placed by our affiliate partners.

You can control cookies through your browser settings. Disabling analytics cookies will not affect your ability to use the Website, but may affect our ability to improve it.

We may share your personal data with:

Service Providers: Third-party service providers who assist us in operating our Website (e.g., hosting providers, analytics platforms, email service providers). These providers process data only on our instructions.

Affiliate Partners: Anonymised tracking data is shared with affiliate partners for commission attribution purposes.

Legal Authorities: Where required by law, regulation, or legal proceedings.

We do not transfer your personal data outside the UK or European Economic Area without ensuring appropriate safeguards are in place.

We retain your personal data only for as long as necessary for the purposes set out in this Privacy Policy:

Contact form submissions: Retained for up to 2 years to allow for follow-up and to maintain records of communications.

Usage data: Anonymised analytics data may be retained indefinitely. Identifiable usage data is retained for up to 26 months.

We will securely delete or anonymise your data when it is no longer required.

Under UK GDPR, you have the following rights:

Right of Access: You can request a copy of the personal data we hold about you.

Right to Rectification: You can request correction of inaccurate or incomplete data.

Right to Erasure: You can request deletion of your personal data in certain circumstances.

Right to Restrict Processing: You can request that we limit how we use your data.

Right to Data Portability: You can request your data in a structured, machine-readable format.

Right to Object: You can object to processing based on legitimate interests.

Right to Withdraw Consent: Where processing is based on consent, you can withdraw it at any time.

To exercise any of these rights, contact us at: privacy@ukplayrewards.com

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include SSL encryption, secure server infrastructure, and access controls.

While we take all reasonable steps to protect your data, no internet transmission is completely secure. We cannot guarantee absolute security of data transmitted to or from our Website.

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting a notice on our Website.

This Privacy Policy was last updated in April 2026. We encourage you to review this policy periodically.

For any privacy-related questions, please contact: privacy@ukplayrewards.com